MEDIA IS EVOLVING

Challenger Media is a full-service internet media incubator. We build, scale, and invest in digital properties with high growth potential.

PHILOSOPHY

Our business is built on four simple, but strong pillars.

AUDIENCE FIRST

Fads, spam, and clickbait are short-sighted. We always put our audiences first and treat them with respect.

– MORE INFO –

CHALLENGE CONVENTIONS

Conventional isn’t always correct. Every major breakthrough required someone to challenge the status quo.

– MORE INFO –

TEST AND LEARN

Our success stems from data-driven strategies built upon the scientific process. Test, learn, and iterate.

– MORE INFO –

BUILD FOR THE LONG-TERM

Einstein called compound interest the “eighth wonder of the world.” We build businesses that can snowball.

– MORE INFO –

WHAT MAKES A CHALLENGER?

Challengers are curious, ambitious, and bold. They never take the status quo as granted. Challengers can never be complacent because they need to work harder and smarter to beat the incumbent.

Some call them “underdogs.” Others label them “dark horses.” But to us, challengers are simply mavericks who are unafraid to innovate.

OUR PROCESS

Our proven blueprint allows us to systemically build and grow profitable businesses.

1. BRAND STRATEGY

First, we research and plan a detailed business playbook that defines the audience, message, medium, and overall content strategy.

2. AUDIENCE BUILDING

Next, we create world-class content to build an audience, provide them generous value, and learn more about the problems they face.

3. PRODUCT CREATION

Then, we partner with domain experts to create extremely high-quality products that directly solve our audience’s most pressing problems.

4. FUNNEL DESIGN

Next, we break down the customer journey and make each step as smooth and as pleasant as possible. We solve for user experience.

5. CONVERSION OPTIMIZATION

Then, we employ rigorous data science to iterate efficiently. We continuously improve user experience, engagement, and conversion rates.

6. GROWTH ENGINEERING

Finally, we implement a long-term growth strategy from a range of tactics, including paid advertising, strategic partnerships, and acquisitions.